Red Sox ditch Stub Hub, go with Ace Ticket

The Red Sox have decided to end their relationship with Stub Hub, and will instead use Ace Ticket as the only official resale option for season ticket holders. 

I understand that this news might seem inconsequential, but I think it could have a measurable impact on the ticket situation at Fenway by lessening the incentive to resell.

Stub Hub works a lot like Ebay, in that ticket holders set their own prices and ship directly to the buyers. Conversely, Ace Ticket buys tickets from you and then puts a premium on them when they sell them on their site. Essentially, they make the reselling business less profitable for the original ticket holders by turning them into middlemen.

Their tickets are still expensive, of course, but I’m hopeful that there will be less incentive for people to resell their tickets when it becomes less lucrative to do so.

Maybe things won’t work out this way, but it’s still nice to see the Red Sox taking action here. I didn’t think they really cared enough about the situation to change things up.

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